On Friday, Apple will begin taking preorders for the Apple Watch on its website, store.apple.com, and through its Apple Store iOS app. At the same time, Apple will let you book an appointment to try on the watch in one of its stores. The watches are supposed to start shipping on April 24, the day they officially go on sale in Apple retail stores and through a selection of watch boutiques.
But Apple doesn’t expect its watches to just sit around on store shelves, according to a Thursday press release. ”We expect that strong customer demand will exceed our supply at launch,” Angela Ahrendts, Apple’s senior VP of retail, said in the statement. As iPhone and iPad early adopters know, there can sometimes be a delayed shipment even for those who pre-order on Day One.
And Apple Watch shopping could be even trickier than hunting for iPads and iPhones. The Apple Watch is a fashion item as much as it is a tech product. It’s not just the three tiers: the aluminum Apple Watch Sport that starts at $350, the stainless steel Apple Watch that starts at $550 and the gold Apple Watch Edition that starts at $10,000. There are actually 38 different watch-and-band combinations for sale, with additional bands sold separately.
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